business cards - project who you are!

Even in the electronic age business cards are a necessity. They are a tangible reminder of a meeting rather than just a number jotted down on your pda. They reflect both you and your business and should clearly identify what your business is about.

Business card design

A business card needs to reflect your business and personality. To get ideas, go through other peoples' business cards and select those that you like. What do you like about them? Which colours do you like?. Could the design and colours fit your business? A boutique shop owner is going to have different style to an accountant.

Often three blocks of information work well. The logo, your name and the third block being the addresses and telephone numbers. This enables the person looking at your business card to quickly find the information they need.

Avoid oversized business cards - they won't fit in your prospects filing systems.

If you have a lot of information you want to include, consider a folding card.

in house design team

Warkworth printing have an in house design team who take your concept and sharpen it up to produce a professional business card for you.

information to go on your business card

Here is a checklist of items often included on business cards

• Company name
• Your name and qualifications
• Position
• Logo
• Phone numbers, office, mobile, fax, after hours
• Email and website address
• Postal and physical addresses
• Professional memberships

other uses for business cards

Consider using business cards as small flyers.

If you have a club or business group, get some cards printed and ask each member of the group to carry a couple with their own business cards so they can hand them out to prospective members.

Another marketing idea is to put a teaser question on a business card so that it gets people to go directly to your website. An example might be "Do you want to know how to lose fat and keep it off?" and then the website URL. Interested people will go to your website to investigate - and as there are no contact details on the card, they will not feel that they are going to be "sold" to.

free printing on the back of the card

Other information such as product or service details can be included on the back of the business card for free in black and white, keep the front of the card short and to the point.